Lifestyles for Dogs & Cats,
asked Hallographix to update their brand. One
of the challenges that this incredible store faces is competing
with the "big box" pet stores. Wagz's greatest strengths
include a very knowledgeable staff, a committment to healthy
lifestyles for our furry friends and the owner's ability to
connect personally with their clients.
For Wagz's branding, we wanted to
connect with owners who are passionate about their pets. Teddy,
the owner's dog, and regular fixture in the store, is featured
in the formal version of the logo and on many ads. All ads
focus on cats and dogs, rather than products. All print pieces
are designed to look clean and sophisticated and to stand
out from the cluttered flyers of big box stores.
pictured: logo, ads / store posters